AEGEAN, the Greek flag carrier, is using Oracle Fusion Cloud Customer Experience (CX) to support its mission to deliver a personalised experience and offering to every traveller.
With an integrated suite of AI-powered cloud applications, AEGEAN has been able to create a strong foundation of customer data, increase customer loyalty through personalised travel offers, improve overall customer experience and drive new business.
Carrying over 16.3 million passengers to 162 destinations in 47 countries only last year, AEGEAN and its subsidiary Olympic Air decided to centralise customer data from multiple enterprise-wide data sources to increase efficiencies on customer data management, optimise decision making based on customer insights, and deliver seamless personalised experience and offering across all customer touch points.
“At AEGEAN we remain focused on our objectives to offer best in class, personalised retailing capabilities and a unique customer journey that will facilitate an engaging and life-long relationship with our customers,” said Elias Mandroukas, Deputy Chief Commercial Officer, Digital and Marketing AEGEAN.
“With Oracle on board, we became even more able to create a centralised knowledge base about our customers and therefore acquire a better view of their needs as we can connect multiple data sources and customer signals throughout our touchpoints and interactions with them. This has helped us place our customers at the heart of every – if not all – decisions and actions with noticeable business results.”
