Taiba Investments, a hospitality company in Saudi Arabia, announced an agreement with Salesforce, the global provider in AI-driven customer experience management solutions, to deploy Salesforce Customer 360 across its portfolio.
Salesforce Customer 360 empowers Taiba to deliver world-class guest services and engage customers across multiple traditional and digital touchpoints, significantly enhancing the customer journey while boosting operational efficiency across its properties.
As part of the agreement, Taiba Investments will work alongside Horizontal Digital, a premier global digital agency and Salesforce Summit Partner, which has an established track record of delivering successful Salesforce implementations for top-tier Saudi organisations.
Taiba Investments has a robust portfolio of nearly 40 properties, including hotels, residential compounds, and commercial centres, and manages over 7,700 keys, with eight additional properties under development. The company maintains strategic partnerships with global hotel brands such as Marriott International, Sheraton, Crowne Plaza, and Holiday Inn, underscoring its stature as a frontrunner in Saudi Arabia’s hospitality landscape.
Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments, commented, “This partnership with Salesforce underscores our unwavering commitment to driving operational excellence across all Taiba Investments properties. By leveraging best-in-class customer experience solutions, we aim to deliver seamless, personalised, and elevated hospitality experiences for our guests.”
Al Ahdab added, “The deployment of Salesforce Customer 360 marks a major milestone in Taiba Investments’ digital transformation journey, as we harness the power of cutting-edge AI solutions to offer a truly differentiated hospitality experience across our hotels and facilities Kingdom-wide.”
Commenting on the partnership, Mohammed Al Khotani, SVP and Managing Director at Salesforce Middle East, stated, “We are proud to join forces with Taiba Investments, a Saudi hospitality brand, and look forward to supporting their leadership in leveraging AI tools to optimise operations and elevate guest experiences. With Salesforce Customer 360, we are confident Taiba will set new benchmarks in blending authenticity with technology to redefine hospitality in the region.”
Taiba Investments Company was established in 1988 as a company in the hospitality and real estate sectors in Saudi Arabia. The company has a longstanding reputation in the hotel sector, property and facility management, real estate development, and asset management.
It possesses a diverse portfolio of projects comprising more than 39 establishments, including hotels, residential complexes, and commercial centres, with a total of over 7,700 keys and more than 8 additional properties under development.
In 2024, the company achieved one of its most significant strategic expansions after completing the merger with Dur Hospitality, one of the largest hospitality, development, and property management companies in Saudi Arabia. This has contributed to strengthening the presence of the Taiba Investments brand across most regions of Saudi Arabia, particularly in the holy cities.
Taiba Investments is committed to providing exceptional hospitality and accommodation options through its portfolio of specialised Saudi brands in this field, including Al Aqeeq Hotels, Makarem Hotels, Noor by Makarem, and Dur Communities.
Its partnerships with some of the world’s most renowned brands, such as IHG Hotels and Resorts, Marriott International, and Accor, enhance its ability to offer and develop a wide range of distinguished hospitality and accommodation services that cater to all categories of guests.
